Pilant's Business Ethics

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Tag: search-engine-optimization

Is Google Evil?


Is Google Evil?

Is Google Evil?

Is Google Evil?

I’m Getting Discouraged

Writing is a pleasure for me and a need. I have to write to get some things out. There are things I want to say that I believe are important.  I’ve been doing blogging on regular basis for about five years, more on some sites than others.

It is now pretty obvious that Google has penalized me repeatedly and thoroughly. With the changes Google made in 2012 and 2013, I have been reduced from more than a hundred hits a day to my current average (and falling) of 34 hits a day.

So, I’ve been looking at Google and “Search Engine Optimization.” To say the rules are Byzantine would be a dramatic understatement. What’s more Google changes the rules whenever it feels like and in anyway it feels like.

I want to write. I don’t want to spend hours doing SEO. I like to think I have a life, and the implication of having a life is that you are experiencing it and don’t have time for nonsense. I envision the great authors of history trying to navigate through Google and spending hours on SEO. It was only funny the first time.

What’s getting me in trouble? One thing is my lengthy quotes. I like to talk up my friends’ Blogs, Dan Bodine, Steven Mintz and my colleague, Chris MacDonald and many others. I love telling people about new blogs. I write a paragraph introduction, include two or three paragraphs of one of their articles followed by a direct link (usually I link to both the individual post and their full web site). Google considers this duplicate material and penalizes me heavily for it. So, I’m going through my posts, 2,210 of them, trying to get the quotes reduced to “snippets,” which I’m not sure exactly what is, but am assuming it is a sentence or two with a “…” at the end. I’m told a snippet will not draw unfavorable attention.

There appears to be a bunch of other things I do that were okay in 2012, that are Google penalized now. I am trying to learn the rules. I’m pretty upset. After all, you might think that my 2,210 posts would get me some kind of credit in the first place but no, sometimes I don’t stay on topic, my “brand.” When I talk about a favorite movie or mention something that happened or talk about criminal justice (which I teach), their diabolical rating system says “NOT BUSINESS ETHICS.” And I get penalized. So, I’ve been killing posts that aren’t directly on subject.

I can’t help but believe that I want to write about the important issues of the day and instead I’m playing a maniacal time-eating,role-playing game in which the rules make little sense and change while you are trying to play the game.

Is Google Evil?

I hope not. Maybe all this horrible, horrible things they have done is just an aberration and once I work through it, I will get some search results for all my work. I don’t expect to be treated fairly because Google isn’t going to do that, but a little, tiny bit of fairness is not too much to hope for.

James Pilant

From Around the Web.

From Evil Google to WordPress

Google recently revealed the pitch-black nature of its evil heart …



Dan Bodine Comments on My Last Post

Dan Bodine was kind enough to comment on my travails at moving to a new site. Here’s what he has to say –

Little confused over the “mechanics” of this and why you’re worried so much. Really enjoy you’re content, by the way. But I’m in the early design stage of doing something similar. Only instead of moving my blog, I’m continuing it and starting a new blog. The new blog will be just or political comment, which I feel is inappropriate for my present news and features blog. And of course that means moving some of my old stories and re-posting them in the new blog’s morgue. Is what you’re doing radically different than this? And I’m just an old fogey who still ain’t gotta clue as to how all these website really works?

I’m building a site with at least two sliders, a video feed and about three news feed with probably a half dozen RSS feeds from individual blogs I find important. I’m reading and watching videos from You-Tube on blogging. I’m fifty-five and this stuff does not come as easy as it does to the young.

I’ve been blogging off and on for the past three or four years. This new blog will encapsulate all the lessons I’ve learned in that time.

This is going to be combination of good content, powerful imaging, video content and heavy, heavy search engine optimization.

James Pilant

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What is SEO, Search Engine Optimization, and could you do SEO? Either way, avoid scammers. Part II (via Social Media Directors)

Not only are his views on blog success excellent, he is a fan of net neutrality. in my judgment, he is an ally. Search engine optimization is not just hot topic, it’s a controversial one with many companies selling software and advice.

Best paragraph – Well-written, original and researched material with relevant, high-quality content that is rich, but not over-saturated, with properly researched keywords and is linked to content-related sites – both yours and others – is the type of copy that works best. Though it requires more effort and time, it is the fastest, longest-lasting and certainly most profitable way to get ranked high on Google and stay there. Some people call it White Hat SEO. I call it honesty.

Good stuff.

James Pilant

What is SEO and could you do SEO? Either way, avoid scammers. Part II In the offline world starting small makes sense. You start small and try to grow. But this is the Internet. It is not yet completely governed by politics. There are computers involved, and computers work using logic. Simple, reason-based logic. Often, these SEO experts who are trying to sell you their strategy will convince you to not even try to go for the big keywords. They attempt to make, and often succeed in making us pay for not trying. It … Read More

via Social Media Directors

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